Andrea MacDonald has joined Media Advisory Partners as an Advisory Director
Media Advisory Partners, a New York based M&A advisory firm serving the media, business information and marketing services sectors is pleased to announce that Andrea MacDonald has accepted a role as Advisory Director. Andrea’s expertise and focus will be on marketing services sector, especially the Out of Home, (“OOH”) advertising space.
Mark Holdreith, Co-Founding Partner of Media Advisory Partners said, “Andrea is an incredible addition to our excellent team of Advisory Directors. She is very experienced in the ad world and highly regarded for the pioneering work she and her former agency, MacDonald Media, contributed to OOH advertising. She will add depth and expertise to our already considerable marketing services advisory team and capability. We are excited and privileged that Andrea is joining Media Advisory Partners.”
Andrea was Founder, President and CEO of MacDonald Media, the leading independent ad agency specializing in Out of Home and Non-Traditional Media. For 22 years, with offices across the country, MacDonald Media created ground-breaking out of home media campaigns for hundreds of well-loved brands, including Nike, AMC Networks, Whole Foods, and Jay Z’s Rocnation. Andrea sold MacDonald Media in 2020.
A veteran industry leader and spokesperson, Andrea has served as Member or Chair on the governing boards of many advertising industry organizations, including the OAAA, ARF, MRC and AAAA. She has been a judge for numerous awards on the local and national level, including the OBIEs and EFFIES. She served more than five terms as Chairman of the Board of Directors of Geopath (formerly the Traffic Audit Bureau), the OOH industry’s tri-partite governing body, shepherding the design and development of the OOH Industry’s new ratings system. Andrea has previously served on the Board of Governors for the New York Council of the American Association of Advertising Agencies and the National Advertising Review Board. Advertising Age honored Andrea in their very first “Media Maven” issue, and she was presented with the OAAA’s distinguished L. Ray Vahue Award for Marketing Excellence.