Media Advisory Partners - a New York based M&A advisory firm serving the media, business information and marketing services sectors - is proud to announce that Steve Ennen has accepted a role as an Advisory Director. Steve’s focus will be on pharmaceutical media and marketing.

On January 19th, 2024 American Express (AMEX) published an article titled “Business Valuation: Importance, Formula and Examples” on the AmericanExpress.com website. AMEX’s content production team reached out to Mark Holdreith, Co-Founder of Media Advisory Partners for guidance related to preparing a business for sale.

NEW YORK & MIAMI--FROM: (September 07, 2023) The Digital Transformation Agency (“FROM” or the “Company”) announces it has completed its acquisition of Algoworks (“Algoworks”).

This integration bolsters the Company’s software product engineering capabilities, adding additional talent with expertise in design while introducing new practices such as Salesforce development solutions. Shortly before the incorporation of Algoworks, FROM partnered with Trivest Partners (“Trivest” or the “Firm”), a Miami-based private investment firm that focuses exclusively on the support and growth of founder-led and family-owned businesses in the U.S. and Canada.

Media Advisory Partners and Tween Waters, Inc. worked together in a buy-side mandate from Trivest Partners to identify and then acquire a digital services platform business. Media Advisory Partners and Tween Waters, Inc. identified FROM as the acquisition candidate and were instrumental in the deal structuring and negotiations, leading to a successful closing and acquisition of FROM by Trivest Partners.

CAMBRIDGE (December 12, 2022) – Cedar Pine, a Chicago-based private investment firm, has acquired PJA Advertising + Marketing (PJA), a leading B2B agency with deep expertise in innovation-driven markets.

“PJA’s specialization in life science, technology, and financial services dovetails with our interests and investment focus, said Mitchell Lederer, Managing Director of the newly formed Cedar Pine Marketing Services (CPMS). “We were drawn to their strategic practice and award-winning creative,” Lederer added. “They have a management team in place poised for the next chapter of growth. This is a profitable business that delivers a high level of value for its clients. We plan to support and enhance PJA’s success with the necessary operating expertise and resources.”

The 35-year strong Cambridge firm, which was among the longest standing independent advertising and marketing agencies in Greater Boston, was founded by Phil Johnson, who served as CEO of PJA until the December sale. Johnson will continue to consult with CPMS on its future strategy.

www.siia.net News | By Ronn Levine

This article is by Tony Silber, AM&P Network’s director of programming and development.

New York M&A firm Media Advisory Partners represented iSMG in the transaction.

Information Security Media Group, publisher of Bank Info Security and 29 other vertical news and information sites in the cybersecurity space, announced this month that it has acquired a majority stake in the B2B marketing agency Xtra-Mile.

The acquisition will bolster the capabilities of Princeton, NJ-based iSMG’s CyberTheory business unit, specifically in marketing automation and mar-tech stack development. A focus will be on emerging cybersecurity vendors just beginning their digital-marketing journeys.

Continued Growth in Israeli Cybersecurity Ecosystem

Princeton, NJ – June 7, 2022 – Information Security Media Group Corp. (ISMG) is pleased to announce the acquisition of a majority stake in Xtra-Mile — an Israel-headquartered, B2B lifecycle marketing company. The acquisition was executed through ISMG’s newly formed, wholly owned entity in Israel.

“Since our founding 16 years ago, ISMG has proudly served the cybersecurity ecosystem in Israel. This move enables us to realize our goal of having a major presence in every global cybersecurity hub and serve our clients with team members on the ground,” said Sanjay Kalra, CEO at ISMG. “The addition of Xtra-Mile’s capabilities will also support us in catering to the needs of the global cybersecurity community better. We are delighted with our first investment in Israel and welcome Xtra-Mile into the global ISMG family!”

Media Advisory Partners, a New York based M&A advisory firm serving the media, business information and marketing services sectors is pleased to announce that Andrea MacDonald has accepted a role as Advisory Director. Andrea’s expertise and focus will be on marketing services sector, especially the Out of Home, (“OOH”) advertising space.

Mark Holdreith, Co-Founding Partner of Media Advisory Partners said, “Andrea is an incredible addition to our excellent team of Advisory Directors. She is very experienced in the ad world and highly regarded for the pioneering work she and her former agency, MacDonald Media, contributed to OOH advertising. She will add depth and expertise to our already considerable marketing services advisory team and capability. We are excited and privileged that Andrea is joining Media Advisory Partners.”

NEW YORK— The B2B media company ICD Publications has sold two brands, the iconic Hotel Business and a partner brand, InspireDesign, to Rubelmann Capital. The New York-based M&A advisory firm Media Advisory Partners represented ICD in the transaction, which closed at the end of December.

Forbes.com | By: Tony Silber | Contributor

Falk Marques Group, a boutique conference and media company focused on helping women advance in the private equity, venture capital and alternative-investment markets, was acquired late last month by Pageant Media, a global business-information company focused on the asset-management industry.

EP 33 | Mark Holdreith, Founding Partner of Media Advisory Partners, interviews on the Peter Levitan Podcast.

NEW YORK, NY — Media Advisory Partners client GearJunkie, a top publication source for outdoor and active lifestyle enthusiasts, has been acquired by Lola Digital Media.

NEW YORK, NY — Media Advisory Partners client MacDonald Media, a leading and innovative OOH media solutions firm, has been acquired by Billups, a full-service OOH advertising company providing ad technology, strategic media planning & buying, data science, & attribution.