Report: 4 Ways AI Will Change Media In 2024

Expect AI to drive media M&A and fuel content creation in 2024. For more detailed information, check out our report below:

Large Media Companies are already eyeing AI acquisitions. In June, Reuters obtained an internal Axel Springer podcast where CEO Mathias Döpfner said, “[Axel Springer] needs to entirely focus on acquisitions… of AI companies.” In November, Sony announced its acquisition of “iSize.” iSize uses deep learning to improve video streaming quality. 

Why should media companies acquire AI companies? 
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AI makes content creation cheaper and faster. When we at Media Advisory Partners asked ChatGPT how it expects AI to disrupt the media industry it said that AI will augment human content creation in the following areas: 

1.        Research and Content Creation 
2.        Personalized Content Curation (i.e. Tik Tok)
3.        Content Interaction (i.e. themed Chatbots) 
4.        Idea Generation 
5.        Editing and Production 
6.        Language Translation and Localization 
7.        Deepfaked Audio and Video

Media companies in every sector could reduce costs and increase content output by adopting AI. ­­­­­­­­­­­­­­­­­­­­

Check out our report, “4 Ways AI Will Change Media in 2024,” for more information.