Media Advisory Partners Represents GearJunkie in Sale to Lola Digital Media

NEW YORK, NY — Media Advisory Partners client GearJunkie, a top publication source for outdoor and active lifestyle enthusiasts, has been acquired by Lola Digital Media.  

GearJunkie is a Minnesota-based company with a second office in Denver. Since 2006 they have been a  trusted source for millions of subscribers; their media covers all things outdoors including news, adventure stories, and product reviews. 

“GearJunkie has built a loyal audience and an engaged community in the outdoor space,” said Ben Carpel, CEO of Lola Digital Media. “With this strategic investment, Lola accelerates its growth strategy to become a major digital media brand.”

Lola Digital Media owns and operates best-in-class media brands that fuel readers’ passions. They run a portfolio of digital publications and media brands across its AllGear and Lifestyle divisions.

All of the GearJunkie staff will transition in the acquisition along with leadership— founders, Stephen Regenold and Mike Santi, Editor-in-Chief Sean McCoy, and COO Ryan Johnson.