Media Advisory Partners Represents MacDonald Media in Sale to Billups

NEW YORK, NY — Media Advisory Partners client MacDonald Media, a leading and innovative OOH media solutions firm, has been acquired by Billups, a full-service OOH advertising company providing ad technology, strategic media planning & buying, data science, & attribution. 

MacDonald Media has worked with some of the most recognized agency partners for over 22 years and they hold offices in New York, Portland and Los Angeles. 

“I couldn’t be more excited about collaborating with the Billups team and incorporating their evidence-based approach into our offering,” said Andrea MacDonald, President and CEO of MacDonald Media. “Combining the inherent strengths of both companies will certainly elevate our collective ability to bring out-of-home media to life for our clients.”

20 MacDonald Media employees will join the Billups team, bringing unparalleled expertise, creativity and strategic rigor to help new and existing clients create brand experiences that meaningfully connect with consumers on the move.

Media Advisory Partners is privileged to have advised MacDonald Media as its exclusive financial advisor on the deal.