Global Education, Intelligence and Media Company Information Security Media Group Acquires Israeli B2B Marketing Firm
www.siia.net News | By Ronn Levine
This article is by Tony Silber, AM&P Network’s director of programming and development.
New York M&A firm Media Advisory Partners represented iSMG in the transaction.
Information Security Media Group, publisher of Bank Info Security and 29 other vertical news and information sites in the cybersecurity space, announced this month that it has acquired a majority stake in the B2B marketing agency Xtra-Mile.
The acquisition will bolster the capabilities of Princeton, NJ-based iSMG’s CyberTheory business unit, specifically in marketing automation and mar-tech stack development. A focus will be on emerging cybersecurity vendors just beginning their digital-marketing journeys.