Media Advisory Partners’ Client, PJA Advertising + Marketing is Acquired by Cedar Pine, as Investment Firm’s Entry Point into Marketing Services
CAMBRIDGE (December 12, 2022) – Cedar Pine, a Chicago-based private investment firm, has acquired PJA Advertising + Marketing (PJA), a leading B2B agency with deep expertise in innovation-driven markets.
“PJA’s specialization in life science, technology, and financial services dovetails with our interests and investment focus, said Mitchell Lederer, Managing Director of the newly formed Cedar Pine Marketing Services (CPMS). “We were drawn to their strategic practice and award-winning creative,” Lederer added. “They have a management team in place poised for the next chapter of growth. This is a profitable business that delivers a high level of value for its clients. We plan to support and enhance PJA’s success with the necessary operating expertise and resources.”
The 35-year strong Cambridge firm, which was among the longest standing independent advertising and marketing agencies in Greater Boston, was founded by Phil Johnson, who served as CEO of PJA until the December sale. Johnson will continue to consult with CPMS on its future strategy.